When David Lowry opened his third salon and first standalone location in the Nora neighborhood of Indianapolis two years ago, his vision was to use the new space to impact more lives. For nearly 30 years, DL Lowry’s mission has been to dignify and strengthen the profession and renew people’s lives, with an innovative business model that has been recognized as the gold standard in the industry.

DL Lowry’s commitment to evolving and improving the profession led to the design of the incredible new $3.5 million, 12,000-square-foot salon space in 2021 and an unmatched commitment to create beauty, build confidence and improve quality of life for even more stylists and clientele.

It’s this dedication to excellence that has delivered transformational results for nearly three decades, earning a reputation as Indy’s #1 luxury salon destination and earning Salon Today’s recognition as a Salon of the Year.

Here’s a look at five ways DL Lowry has elevated the industry and what clients can expect from a premier salon experience.

Continuous Education

Thanks to David’s unique commitment to his staff, DL Lowry Salon’s team of 24 dedicated stylists are some of the most talented and well-trained professionals in the industry. Together stylists have more than 230 combined years of experience, with training scheduled consistently in the salon as well as at renowned training centers across the country. This commitment to ongoing education is to ensure the team stays up on the latest cut and coloring trends, which can change frequently, and be able to achieve clients’ desired results.

Every stylist on the floor has gone through DL Lowry;s unique associate training program in addition to their cosmetology schooling to learn all the necessary techniques and customer service skills that working at DL Lowry demands. From etiquette and product knowledge to colour and blow out techniques, stylists learn how to build rewarding careers and have the confidence to do so.

“By the time you are done with our associate program, you’ll have as much education as your average hair stylist has in over 10 years.”

– Senior Stylist Kari Rupenthal

Specialty Certifications

DL Lowry’s commitment to continuous education extends to stylists earning specialty certifications in the areas of hair loss, treatments, makeup, extensions, and skin care. Stylists are supported and encouraged in their pursuit of advanced certifications that allow them to grow as a professional and best serve their clientele. As an example, certified hair coach and hair loss specialist with the renowned Bauman Medical Group Alandra Henderson is specially trained in utilizing innovative scalp analysis technology to combat hair loss.

“DL Lowry stands out from other salons because of our education.”

– Senior Stylist Lucy Wise

Collaborative Environment

Unique to DL Lowry Salon, Owner David Lowry has created an atmosphere for his staff that is supportive more than competitive, where clients are welcome and even invited to work with another stylist in the same salon – something that’s not always the case elsewhere. He has built an environment where stylists mentor and teach each other, supporting each other’s growth. This leads to a comfortable and inviting atmosphere for clients and the ability for the team to rely on each other’s expertise to deliver the client’s desired look.

This is the fifth stylist that I’ve seen at DL Lowry. I just appreciate the way I can go to different stylists and it seems to be fine. It’s not because I like one over the other, but it fits into my schedule.”

– Susan, DL Lowry Client

Premium Products and Tools

DL Lowry Salon prides itself on having access to the best hair care products in the world to help clients achieve results. The salon has had longstanding partnerships with Kerastase and Davines and was proud to add L’Oréal Professionnel to the lineup in 2023. L’Oreal Professionnel is a global hair care brand sold exclusively in premier hair salons and committed to the highest standards of quality, performance, comfort, safety, and sustainability. L’Oréal Professionnel was born in Paris in 1909 and now supports over 800 fashion shows worldwide. Another beloved hair health product line carried by DL Lowry is Nutrafol, a #1 dermatologist-recommended brand that is clinically proven to support hair growth.

For styling tools, DL Lowry is proud to carry GHD styling tools. With 20 years of expertise, GHD has won more than 350 beauty awards for their innovations like hair dryers, flat irons, and curling irons. Their optimal temperatures and internal heat management technology promotes shine, reduces breakage, and protects colour.

Exceptional Customer Service

Every client at every appointment is treated to the DL Lowry Signature Salon Experience. This ethos of warmth, style, and sophistication extends to every aspect of the appointment from the moment a client walks into the salon until the moment they leave. Appointments are timely, but not rushed. Clients are greeted with sparkling water, tea, and coffee. Shampoos include a full head, neck, and shoulder massage. Fresh styles are finished with a round-brush blowout. And high-performance products are recommended to maintain the health and look of the new style at home.

“Everything was great, from the front desk to the water and biscotti bar to the shampoo and massage, and of course my stylist is the best.”

– Sally, DL Lowry Client

David firmly believes that by helping clients look their best on the outside, he’s empowering them to feel their best on the inside and take their best selves out into the world. The salon’s commitment to industry-leading education, premium products, and exceptional customer service has remained steadfast since 1994, and now it has the space to evolve and grow in our beautiful new salon.

Book your appointment online or by calling 317-843-2611. To stay up to date on our latest news, be sure to follow us @dllowrysalon.