L’Oréal Professionnel is a global, professional hair care brand sold exclusively in premier hair salons and committed to the highest standards of quality, performance, comfort, safety, and sustainability. DL Lowry Salon has long been a proud L’Oréal Kerastase salon, and we’re thrilled to now expand our partnership by adding L’Oréal Professionnel.

L’Oréal Professionnel was born in Paris in 1909 and now supports over 800 fashion shows worldwide, inspiring salon trends and helping hairdressers recreate the most on-trend looks.

“We invent game-changing innovations, powered by science, with an obsession for human safety and hair integrity.”

– L’Oreal Profressionnel

Why L’Oréal Professionnel?

Since the start of the salon nearly 30 years ago, DL Lowry’s mission has always been to dignify and strengthen our profession and renew people’s lives. With that goal in mind, DL Lowry is committed to providing the best salon environment for our staff and clients, delivering unmatched customer service, and utilizing the best products and tools available in the industry.

The commitment to giving our staff and clients the best products and tools on the market led us to our new partnership with L’Oréal Professionnel. L’Oreal Professionnel’s website conveys the brand’s passion for innovation, quality, performance, comfort, and safety that have been their guiding principles since 1909 when researcher Eugène Schueller pioneered the first safe hair dyes, called Oréal. Since then, L’Oréal Professionnel hair care and colour products have remained at the cutting edge of the industry, being tested and approved by the biggest names in hairdressing and developed to be high quality and environmentally friendly.

Like DL Lowry, L’Oréal Professionnel is also committed to helping hairdressers grow their business and perfect their craft by improving their working conditions, teaching them the latest styling techniques, and developing services that showcase their expertise. It’s a perfect brand alignment.

What does this partnership mean for our clients?

DL Lowry Salon has always strived to offer the best products, treatments, and services, so that whatever our client’s hair goals are, we’re able to achieve them. With premium lines like Kerastase and Davines already in our salon, adding L’Oreal Professionnel means it’s just that much easier to achieve. We can also supply our clients with the products and tools they need to create and maintain the look and health of the style at home after they leave the salon.

“We deliver superior products, services and experience, worth paying more for.”
– L’Oreal Profressionnel website

DL Lowry is proud to now be a L’Oréal Professionnel salon, able to offer renowned hair colour from this globally recognized brand and professional products sold exclusively in premier salons. 

Contact us at 317.843.2611 to book your next colour appointment, and follow @dllowrysalon for all our latest announcements on L’Oréal Professionnel product lines now hitting our shelves.