More than 3,000 of the world’s top hairdressers from 50 countries gathered in Parma, Italy, June 4-7 for the Davines World Hair Tour, and DL Lowry Salon owner and lead stylist David Lowry was among those hosted at the prestigious event.


Beauty, culture, art, innovation, sustainability, and of course, incredible hair, were on full display during education sessions from renowned stylists, theatrical performances, village tours, and experiential networking events.

A full highlight reel is available to view through Davines Education’s Facebook page, and you can see David’s first-hand experience through DL Lowry’s Instagram reel @dllowrysalon.

DL Lowry Salon is proud to carry the industry’s best product lines, including Davines, which focuses on organic ingredients and sustainable production for the health and beauty of people and the planet. David’s relationship with Davines goes back decades, including winning 2006 Colorist of the Year honors at their World Hair Tour in Amsterdam, a recognition no other U.S. stylist has received since.

David was graciously able to take a private tour of the Davines organic farm and production facility with founder Davide Bollati, learning about their sustainable growing practices and quality ingredients.

The return of an industry event of this scale and beauty offered David and his peers inspiration, a renewed sense of pride in our profession, and motivation to continue to work every day to renew people’s lives.