A version of this also appeared in the February issue of Broad Ripple Magazine.
For nearly 30 years, DL Lowry Salon has been a fixture on Indy’s north side, earning a reputation as a destination salon for high-end hair and skin care. After operating in two Nora locations, owner David Lowry decided it was time to invest in his own stand-alone salon along 86th street. The result? An impressive new $3.5M, 12,000-square-foot facility that opened in October, transforming both the interior and exterior of the former Lions Eye Tissue Bank building into a luxury, state-of-the-art space.
“I’m so grateful to see this dream of a beautiful new salon realized for my staff and the clients we serve,” said Lowry. “We are beyond thankful for the support the Indianapolis community has shown us over the past several decades, and we’re honored to be able to continue to invest in this neighborhood for years to come.”
The new salon features 45 chairs, a private room for hair loss consultation, a Revlon Professional Colour Bar, extensive product merchandising, and skin care treatment rooms. Renowned interior designer in the beauty industry and longtime friend of Lowry, Massimo Pizzoleo, provided the vision for the new salon’s modern aesthetic. Shiny white floor tiles contrast with chrome and black leather chairs, and bright light fills the expansive space.
While the design may be reimagined, Lowry’s mission for the new salon remains the same as when he first opened in 1994: to dignify and strengthen his profession and renew people’s lives. He firmly believes that by helping clients look their best on the outside, he’s empowering them to feel their best on the inside and take their best selves out into the world.
To help clients look and feel their best, Lowry and his team approach each appointment with the DL Lowry Signature Experience. This ethos of warmth, style, and sophistication extends to every aspect of the appointment from the moment a client walks into the salon until the moment they leave. Appointments are timely, but not rushed. Clients are greeted with sparkling water, tea, and coffee. Shampoos include a full head, neck, and shoulder massage. Fresh styles are finished with a round-brush blowout. And high-performance products are recommended to maintain the health and look of the new style at home.
Lowry’s approach to highly personalized service and quality education for his team on the latest trends and styling techniques has created a salon experience and business model that is now the gold standard for salons locally and globally.
A Grand Opening Celebration
A grand opening celebration on October 4, 2021, marked the occasion of the new salon opening its doors to the public for the first time. Lieutenant Governor Suzanne Crouch, Deputy Mayor Judith Thomas, and Massimo graced the crowd of David’s friends, family, staff, and longtime clients with remarks and assisted with the official ribbon cutting.
Recent MasterChef: Legends winner Kelsey Murphy of Fishers prepared signature bites for the reception that followed.
And beloved product partner Kerastase provided their high quality hair care products for swag bags for guests.
Special thanks to Massimo for his design, Indianapolis-based Meticulous Design Group who served as the lead architecture firm and MattCon who served as the general contractor to once again bring David’s vision to life.